The need to create this new company emerged in 2004 with the marketing project for the Dutch label Scotch & Soda, supplemented in 2007 by the management of the Daniele Fiesoli and Wool & Co. brands. In 2009 Jaynet srl was created to manage the Staff brand and subsequently also the labels: American Vintage, Molly Brachen, North Sail Black Label and Redsoul Kids. In 2011 04 Retail srl was set up for the management of direct sales and franchising outlets. In March of the same year the first Scotch & Soda boutique was opened in Rome.


04 Distribuzione Italia srl provides brands with:

  1. Commercial management through networks of specialised agents with showrooms;
  2. Dedicated sales managers;
  3. Goods order management;
  4. Support for the optimisation of logistics and shipping costs;
  5. Credit management with controls on the solvency and/or economic and commercial performance of customers and debt collection;
  6. Customer care for assistance and problem-solving for customers;
  7. Management and disposal of garments with defects;
  8. Retail management and development;
  9. Press Office and communication in social media.


04 Distribuzione Italia srl is a pioneering apparel distribution company set up in 2004 on the basis of the commercial experience of Paolo Gennari and Daniele Fiesoli. Combining the features of an import company and a sales agency, 04 Distribuzione Italia offers a variety of services for textile firms covering a complete range of activities for the management of sales reps and customers, in addition to activities for the analysis and development of the Italian market. Both partners have experience in distribution and in production in the fashion sector, with particular specialisation in shirts and in knitwear: both fully-fashioned and cut-and sewn.


04 Distribuzione Italia offers:

  • specialised distribution for men, women and children’s fashion;
  • a database with a total number of 3,958 customers
  • a database with a total number of 2,052 currently active customers;
  • 70 agents in Italy
  • a personnel of 20, including 5 sales managers;
  • 4 boutiques and 2 Shop in Shops;
  • 14 retail sales staff.


Our mission is to achieve targeted distribution for every brand being managed, building to its Italian success through the development of direct retail and franchising sales throughout the country. We aspire to provide an ongoing service that becomes increasingly consolidated over time.
The current parent company – 04 Distribuzione Italia srl has been operative for 11 years.

Affiliated companies:

  • Woolgroup srl, year of foundation 1990 (25 years)
  • Paolo Gennari Manifattura Camicie sas, year of foundation 1995 (20 years)
  • Jaynet srl year of foundation 2009
  • 04 Retail year of foundation 2011

Brands currently distributed

  • Scotch & Soda
  • Maison Scotch
  • Amsterdam Blauw
  • Scotch Shrunk
  • Scotch R’belle
  • Amsterdam Blauw kids
  • American Vintage (Man and Woman)
  • Daniele Fiesoli
  • Wool & Co.
  • Paolo Gennari
Via dell'Arte della Paglia, 95-97 50058 SIGNA (FI) - P.I. e C.F. 01956340978 Tel +39 055 8736290 - Fax +39 055 876722